Classification of Situational Content in Social Networks of Brands (Based on the Example of the Mobile Operator Yota)

In the digital age, it is increasingly difficult for brands to stand out against competitors and draw attention of potential customers. The content marketing approach based on unobtrusive advertising, which posted in specialized brand communities. article aimed at one types strategy — situational marketing. purpose this scientific work identification ways representing media events social networks brands. author considers classification that companies can use On example public mobile operator Yota, news feeds are revealed. There unpredictable predictable company implements as part its strategy.